Snapchat like Camera Filters Added to Instagram
Users on Instagram are now been enabled to select from eight quirky filters including fluffy koala ears that move about and shudder as well as mathematical equations that seem to be spinning and produce an amusing effect for the chosen photos or videos.
Other newly added features comprise of a rewind mode for videos, which enables users to play their videos in reverse, and some hashtag stickers which would go with the hashtag pages.
Facebook has been busy boosting up its camera tools to compete with SnapChat’s camera characteristics such as disappearing messages and face-detecting filters, which are highly trendy among its teenager and chiliad users.
The giant social media network has by now added numerous features which look very much like SnapChat’s characteristics such as Stories, which enable users to post images and video slideshows that automatically disappear after 24 hours.
For the moment, Instagram does not have access to sponsored face filters, where advertisement agencies can provide their personal content. SnapChat’s “sponsored lenses” have turned out to be an integral part of its advertisement revenue.
At the TechCrunch Disrupt conference in New York, when asked about the resemblances between Instagram’s new features and Snap’s existing ones, Instagram’s head of product Kevin Weil said “If we’re being truthful with ourselves, this is the method the tech industry operates and quite frankly, this is how all industries work,”.
“Kudos to Snapchat for being the first to Stories, but it’s a layout and it’s going to be implemented extensively across a lot of different platforms.”
According to Instagram, in April alone there were over 200 million daily users of the Stories feature.
Snapchat, in its very first fiscal report as a listed company last week, stated it had 166 million active users on daily basis as of March 31. Snap’s holdings have been on an up and down roller-coaster ride since their debut in the market on March 1.
The stock stooped down about 23 per cent over the course of the last week after the company shared its utterly substandard quarterly results. Nonetheless, it recovered from some of those wounds after several institutional financiers including George Soros and Daniel Loeb revealed stakes in the company.
Snap shares were down 1.9 per cent at $20.37 this Tuesday while Facebook’s shares were seen going up 0.3 per cent at $149.77.
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