Skype Seems to Be Inspired from Snapchat Big Time
Skype can now be added to the mounting list of media services replicating features directly from Snapchat.
Microsoft’s communications service announced a major “do over” of its mobile application this Thursday, as well as a “Highlights” feature that allows users click photos and record videos that will be temporarily visible to their friends and contacts for a limited period of time.
The features show a strapping similarity to Snapchat’s “Stories” feature. The particular format has seen a rapid growth in popularity within social media platforms and messaging services and has freshly been integrated into the Facebook family of apps, most remarkably by Instagram.
The “Highlights” is a major aspect incorporated in the do over of Skype, which has not seen a drastic facelift like this since it pioneered and popularized video calling in 2006. This also happens to be the most extensive update since Microsoft bought Skype for $8.5 billion in 2011.
Skype has not disclosed the exact user figure but it claims to have hundreds of millions of users per month, half of which utilize the service through the mobile app. There is hope that the amalgamation of new features and the wide preexisting base of Skype users will be enough of an attraction to get people to use the app every day.
Amritansh Raghav, corporate vice president of Skype said: “What discriminates one app from the other is the network that you enclose.” Raghav added that “For us, we have a set of connections on Skype, and it is the exact complex that we want to cultivate – the personal network.”
Along with Highlights, the new Skype redesign emphasizes on group messaging. Skype users can now react to one another via emoji, can send messages on top of eye-catching and vivid backgrounds or they can inculcate a chat with content from third-party services, such as animated gifs from Giphy.
The service also characterizes a diversity of bots developed by Microsoft with the idea of helping users get more done. This includes Scoop, a bot that can get a hold of news of concern to an individual, and Cortana, Microsoft’s virtual associate.
While staying true to its identity, Skype has drastically improved its video calling features, adding the facility of sending photos, stickers, and emoji during calls. With the passage of time, Skype looks forward to facilitating its users by assisting them to watch videos and play games with their contacts during video calls.
“We want people to experience things together,” said Raghav.