Apple Inc Launches its First Official Store in SouthEast Asia
Technological giant Apple Inc has opened its first official store in Singapore, in an effort to prop up its maneuvers in the Southeast Asian Market.
A massive horde of electrified fans was drawn to Apple’s recently opened store. The store is the hottest edition in Apple’s trade stores situated in Asia. In the Asian market, Apple’s currently operating stores are situated in Japan, China, and Hong Kong.
The tech behemoth has also freshly opened its stores in San Francisco and Dubai surnamed “Apple Union Square” and “Apple Dubai Mall”, respectively. The buildup for Apple’s new official store’s opening ceremony in Singapore was soaring from the start of May; when large banners were displayed all over the country by Apple which read, “Apple Loves Singapore”.
The recently opened store is a two-storey building with 120-foot glass facade blurring the barricade between inside and out. As far as the interior is concerned, twin arched Castagna stone stairways are the architectural highlight of Apple’s new store. Furthermore, it has a distinctive 25-foot covering that shelters Apple Orchard Road from stifling sunlight and provides protection from the rain.
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The new Apple store is not only to buy things from but one can also discover different proficiencies while visiting under Apple’s “Today at Apple” learning program.
The learning program encompasses music, coding, art and design knowledge.
Angela Ahrendts, Apple’s Senior Vice President Retail stated: “At the heart of every Apple Store is the desire to educate and inspire the communities we serve,”. She added “Today-at-Apple is one of the means we’re developing our experience to better serve local customers and entrepreneurs. We’re shaping a modern-day town square where everybody is welcome and best of Apple comes together to unite with one another, discover new passions, or take their skills to the next level. We consider it a fun and enlightening experience for everybody who joins.”
Apple currently has 500 stores functioning across the globe with approximately 1 million daily visitors. The major source of Apple’s profits is iPhone and Mac Book that is why the company placed these merchandises in its recently opened store to be a magnet for customers and visitors.
Angela Ahrendts, Apple’s senior vice president of Retail greets customers to Apple’s first store in Southeast Asia.
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